Cookies at HappyPancake
At HappyPancake we use cookies and similar technologies in order to develop and optimise our service, deliver the best possible experience, and show relevant content and advertising. This page explains what cookies we use, why we use them, and how you can manage your choices.
What are cookies?
Cookies are small text files that are sent and stored on your computer or phone when you visit a web page. There are two types: permanent cookies, which are stored until you or the server that sent them deletes them, and session cookies, which are temporary and removed when you close your browser.
Your consent
When you visit HappyPancake for the first time, a consent dialog is shown. Non-essential cookies — including analytics and advertising cookies — are only set if you choose to accept them. Essential cookies necessary for the service to function are set regardless of your choice.
You can change your consent choices at any time by clicking "Privacy and cookie settings" in the footer of the site.
Cookies we use
Essential cookies
These cookies are necessary for the service to work. They enable you to sign in, stay signed in, and use core features. They do not require your consent.
| Purpose | Retention |
|---|---|
| Authentication and session management | Session / until sign-out |
| User preferences and settings | Up to 1 year |
Analytics cookies
These cookies help us understand how visitors use HappyPancake so we can improve the service. We use Google Analytics 4 (provided by Google LLC) for this purpose. GA4 collects information such as pages visited, time spent on the site and general usage patterns.
For logged-in users, HappyPancake also sends demographic information — specifically gender and age range as provided in your profile — to GA4 for audience analysis.
These cookies are only set if you have given your consent.
| Cookie | Purpose | Retention |
|---|---|---|
_ga |
Distinguishes unique users | 2 years |
_ga_* |
Stores session state | 2 years |
_gid |
Distinguishes unique users | 24 hours |
For more information about how Google uses this data, see Google's privacy policy.
Advertising cookies
These cookies are used to show relevant advertisements and to measure advertising performance. They are set by our advertising partners, including Google Ad Manager and Relevant Digital. These cookies are only set if you have given your consent.
| Purpose | Retention |
|---|---|
| Ad serving and frequency capping | Up to 2 years |
| Advertising performance measurement | Up to 2 years |
Managing cookies in your browser
You can also manage cookies directly in your browser settings. Most browsers allow you to block or delete cookies. Be aware that blocking essential cookies will prevent you from signing in and using the service as intended. Using the "Privacy and cookie settings" link in the footer is a more precise way to manage your analytics and advertising preferences without affecting your ability to use the service.
More information about online advertising
For more information about online behavioural advertising and additional opt-out options, visit www.youronlinechoices.com.
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