Cookies at HappyPancake

At HappyPancake we use cookies and similar technologies in order to develop and optimise our service, deliver the best possible experience, and show relevant content and advertising. This page explains what cookies we use, why we use them, and how you can manage your choices.

What are cookies?

Cookies are small text files that are sent and stored on your computer or phone when you visit a web page. There are two types: permanent cookies, which are stored until you or the server that sent them deletes them, and session cookies, which are temporary and removed when you close your browser.

Your consent

When you visit HappyPancake for the first time, a consent dialog is shown. Non-essential cookies — including analytics and advertising cookies — are only set if you choose to accept them. Essential cookies necessary for the service to function are set regardless of your choice.

You can change your consent choices at any time by clicking "Privacy and cookie settings" in the footer of the site.

Cookies we use

Essential cookies

These cookies are necessary for the service to work. They enable you to sign in, stay signed in, and use core features. They do not require your consent.

Purpose Retention
Authentication and session management Session / until sign-out
User preferences and settings Up to 1 year

Analytics cookies

These cookies help us understand how visitors use HappyPancake so we can improve the service. We use Google Analytics 4 (provided by Google LLC) for this purpose. GA4 collects information such as pages visited, time spent on the site and general usage patterns.

For logged-in users, HappyPancake also sends demographic information — specifically gender and age range as provided in your profile — to GA4 for audience analysis.

These cookies are only set if you have given your consent.

Cookie Purpose Retention
_ga Distinguishes unique users 2 years
_ga_* Stores session state 2 years
_gid Distinguishes unique users 24 hours

For more information about how Google uses this data, see Google's privacy policy.

Advertising cookies

These cookies are used to show relevant advertisements and to measure advertising performance. They are set by our advertising partners, including Google Ad Manager and Relevant Digital. These cookies are only set if you have given your consent.

Purpose Retention
Ad serving and frequency capping Up to 2 years
Advertising performance measurement Up to 2 years

Managing cookies in your browser

You can also manage cookies directly in your browser settings. Most browsers allow you to block or delete cookies. Be aware that blocking essential cookies will prevent you from signing in and using the service as intended. Using the "Privacy and cookie settings" link in the footer is a more precise way to manage your analytics and advertising preferences without affecting your ability to use the service.

More information about online advertising

For more information about online behavioural advertising and additional opt-out options, visit www.youronlinechoices.com.

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