Privacy policy for you who use HappyPancake

1. Introduction

HappyPancake protects your personal privacy and strives to protect your personal information in the best possible way. This policy describes what personal data HappyPancake Nordic AB ("HappyPancake") handles about you, why HappyPancake processes your personal information and how your personal information is handled. The Privacy Policy also describes your rights to HappyPancake and how you can exercise your rights.

The site uses cookies and similar technologies to make the services work as well as possible and to analyse how our services are used. Read about HappyPancake's use of cookies.

2. HappyPancake is the data controller

Unless stated otherwise, HappyPancake Nordic AB is the data controller for handling the personal data that is being gathered or retrieved.

If you wish to get in contact with HappyPancake, feel free to send an email to [email protected] or a letter to

HappyPancake Nordic AB BOX 38137 100 64 Stockholm Sweden

3. What personal data we handle and their time of storage

What personal information we handle about you depends on which services you use at HappyPancake and what information you share with HappyPancake. Below you have information about what tasks HappyPancake is processing, why HappyPancake is processing your data and how long HappyPancake stores your data.

Please note that HappyPancake may store your personal information if HappyPancake has such an obligation in accordance with applicable law. Furthermore, HappyPancake may, in the event of an upcoming dispute, save the information required for HappyPancake to determine, enforce or defend legal claims.

3.1 When you are using HappyPancake

HappyPancake will register your IP address when you use any of our services in order to make sure that HappyPancake's services are not being abusively used. The legal basis is legitimate interest, as this processing is necessary from a security point of view.

3.2 When you have an account at HappyPancake

HappyPancake collects and processes the information you freely provide to HappyPancake when you create and use a profile. Your email address or phone number is your username and is used in order to be able to recover a lost password as well as making sure users are not systematically signing up for multiple accounts. We do not require you to leave your real name or your full social security number when using a profile at HappyPancake. The legal basis is a balance of interests, where HappyPancake's legitimate interest is that it is necessary to process the data to offer this service.

HappyPancake will register your IP address when you sign in to your account and the number of sign-ins in order to be able to identify if someone unauthorised is using your account without your knowledge. The legal basis is legitimate interest, as this processing is necessary from a security point of view.

HappyPancake also processes the data you have provided when using your account (such as saved searches, visited profiles, uploaded photos and sent messages) to make your experience on HappyPancake as good as possible. The legal basis is a balance of interests, where HappyPancake's legitimate interest is to deliver a user-friendly service to you.

Your data is stored as long as you have an account on HappyPancake. If you have not used your account in three years, HappyPancake will delete your account and your information. HappyPancake will inform you before your account is deleted so you can log in to keep your information.

3.3 When you use HappyPancake's applications

If you use HappyPancake's applications, some data will be stored on your device in order to give you a smooth experience of the service. The information includes your sign-in details in order to keep you signed in, when the application was last opened, and debug information. The legal basis is a balance of interests, where HappyPancake's legitimate interest is that it is necessary to process the data to offer this service.

You can at any point in time remove this local information from your device by uninstalling the application.

3.4 When you accept analytics cookies

HappyPancake uses Google Analytics 4 ("GA4"), a web analytics service provided by Google LLC, to understand how visitors use our services. GA4 uses cookies to collect information such as pages visited, time spent on the site and general usage patterns.

For logged-in users, HappyPancake also sends demographic information — specifically gender and age range as provided in your profile — to GA4 for audience analysis. This helps us understand the makeup of our user base and improve the service.

The legal basis for this processing is your consent, which you give or decline through the cookie consent dialog shown on your first visit. You can change your choice at any time via the "Privacy and cookie settings" link in the footer of the site.

If you decline or withdraw consent, analytics cookies will not be set and demographic data will not be sent to GA4. Analytics data is retained in GA4 for up to 14 months.

3.5 When you accept advertising cookies

HappyPancake displays advertisements through Google Ad Manager and related advertising technology partners. These partners may set cookies to serve relevant advertisements and measure advertising performance. The legal basis for this processing is your consent, collected through the same cookie consent dialog described in section 3.4.

4. Who can HappyPancake decide to share your personal data with?

HappyPancake may transfer your personal data to suppliers whom HappyPancake has hired for storage, website optimisation, analytics and advertising services. These include:

• Google LLC — for analytics (Google Analytics 4) and advertising (Google Ad Manager)
• Other technical suppliers for hosting, email and application services

These recipients are only entitled to process your personal information on behalf of HappyPancake in connection with their service to HappyPancake. HappyPancake takes all reasonable legal, technical and organisational measures to ensure that your data is handled securely and with an adequate level of protection when transferred to or shared with such selected third parties.

5. Transfer of personal data outside of EU/EEA

Your personal information will mainly be processed within the EU/EEA, but may also be transferred to non-EU/EEA countries — in particular to the United States, where Google LLC is based. Such transfers are made on the basis of the European Commission's Standard Contractual Clauses and, where applicable, the EU–US Data Privacy Framework, which ensure that your personal data is protected to a standard equivalent to that within the EU/EEA.

6. Your rights

You have certain statutory rights that you can claim against HappyPancake. Below is a summary of these rights. For complete information about your rights, please see the General Data Protection Regulation.

Right to delete your personal data. You are entitled to remove your profile from HappyPancake. This will also remove the personal data kept with your profile. You can do this by sending an email to [email protected] or by signing in and issuing a removal from the settings menu.

Right to access a transcript. You are entitled to ask whether HappyPancake processes personal information about you, and if so to receive information about what data is processed, the purpose of the processing, what external recipients receive your personal data, and how long HappyPancake stores it.

Right to data portability. You are entitled to request a copy of the personal data you have provided HappyPancake in a structured, commonly used and machine-readable format, and to request that HappyPancake transfer this data to another data controller. This right applies to personal data processed on the basis of your consent or a contract.

Right to correction. You are entitled to request that HappyPancake correct incorrect or incomplete information about yourself.

Right to erasure. You are entitled to request that HappyPancake delete your personal information under certain conditions, for example when the data is no longer necessary for the purpose for which it was collected.

Right to object. You are entitled to object to HappyPancake's processing of your personal data under certain conditions.

Right to restrict processing. You may request a limitation of HappyPancake's processing of your personal data in certain cases, for example while HappyPancake verifies whether information about you is correct.

Right to withdraw consent. Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal. You can manage your cookie consent via the "Privacy and cookie settings" link in the footer.

Complaint. If you have complaints regarding HappyPancake's processing of your personal data, you have the right to file such complaints with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.

7. Changes in the privacy policy

HappyPancake reserves the right to make changes to this privacy policy. If such changes occur, this will be announced on HappyPancake's services or in another way HappyPancake finds appropriate.